MEET YOUR COACHES

We’re Creators and Social Media Experts, with nearly three decades of experience between us, so we’d like to think we know what we’re talking about!

We specialise in helping brands and creators to create scroll-stopping content that doesn't just look good but feels good too and we want to pass that knowledge on.

We’ll show you how to create content your audience loves, outshine your competitors, and raise awareness that gets all the right tongues wagging through the use of short-form content. 

For us, social media marketing is about conversation, connection and inspiration to thrive online. So, get ready to amplify your brand with The Social Academy, where unlocking creativity and growing your brand on socials is our way of life!

Charlie Hobbis

Meet Charlie, the visionary force behind OAC Marketing, with over 11 years of marketing brilliance. From crafting unforgettable moments in the weddings and events industry in her early career, before navigating the international event scene, including marketing the world-famous super yacht show in Düsseldorf, Charlie's journey is a testament to her expertise. 

Following two impactful years in a leading Birmingham Social Media agency, she founded OAC Marketing in 2022. Charlie not only leads the dynamic team but also runs The Social Academy alongside Kayla, sharing invaluable insights with small businesses and content creators.

She’s a practitioner of her craft, growing her personal brand, @overatcharlies, to over 50,000 followers across Instagram & TikTok.


Kayla Reynolds

Kayla’s spent the past 15 years creating compelling content for brands, both large and small. A specialist in knowing how to capture people’s short attention spans on socials through short form video and how to write compelling content that converts, Kayla can help you understand what good content looks like and how to put that into practise.

After working at some of the Midland’s best PR, social media and digital agencies, she moved in house, firstly leading the comms and digital activity for a national blood cancer charity, and most recently managing the PR and social media activity for large much-loved charity, Dogs Trust. 

Kayla puts her knowledge and expertise into practise too and is the Content Creator behind @reynoldsresidence on Instagram and TikTok, with over 125,000 followers and many viral videos under her belt.